Customer Stories

Customer Stories

Case Study

Revolutionizing Workflows with a Monetizing Intelligence System

Revolutionizing Workflows with a Monetizing Intelligence System

Revolutionizing Workflows with a Monetizing Intelligence System

For over 30 years, the channel has been redefining the media landscape, captivating audiences with its diverse and engaging content. Reaching over 700 million viewers every month across nine languages, The channel has cemented its position as a global leader in entertainment. With a staggering 20,000+ hours of original content produced annually, it continues to innovate and set new standards in storytelling and audience engagement.

For over 30 years, the channel has been redefining the media landscape, captivating audiences with its diverse and engaging content. Reaching over 700 million viewers every month across nine languages, The channel has cemented its position as a global leader in entertainment. With a staggering 20,000+ hours of original content produced annually, it continues to innovate and set new standards in storytelling and audience engagement.

The channel aimed to develop MINT, a Monetizing Intelligence system designed to track deal workflows from creation to revenue evaluation, addressing multiple challenges. The system required a robust microservices architecture to handle increasing loads efficiently, allowing each component to scale independently. Additionally, it needed seamless integration with third-party systems to create deals and manage advertisements, ensuring smooth synchronization and reliable execution across platforms.

The Josh Edge

Leveraging our expertise in scalable architecture and system integration, we delivered a comprehensive solution to enhance The channel's MINT platform for managing deal workflows and revenue tracking. Here’s what we implemented:

Microservices Architecture Design: Designed and built a robust architecture to enable seamless interactions between core systems and third-party services, ensuring scalability and efficiency.

Deal Creation and Reporting Mechanism: Developed a solution to capture deal creations across multiple clients, enabling detailed reporting and analytical insights to optimize decision-making.

BARC Rating Integration: Integrated BARC ratings for programs across more than 70 channels, allowing the creation of more effective and data-driven proposals for multiple clients.

Deliver Real Value

Enhanced Efficiency: Minimized manual effort and data entry time for sales users by implementing a fully automated system, enabling faster and more accurate workflows.

Improved Data Tracking and Auditing: Established a mechanism to retain historical data for future analysis, ensuring all operations are tracked, monitored, and auditable for better decision-making and compliance.

Technology

Technology

Technology

Ruby on Rails | ReactJS | Python | React Native | PostgreSQL | Elasticsearch | AWS Cloud | Sendgrid |

Ruby on Rails | ReactJS | Python | React Native | PostgreSQL | Elasticsearch | AWS Cloud | Sendgrid |

Enhanced User Experience

Modernization